PSMG Virtual Grand Rounds
October 6, 2020
The Prevention Science and Methodology Group is a virtual network of more than 860 empirical researchers and methodologists aimed to advance the field of prevention science and support the implementation of evidence-based prevention programs, led by the Center for Prevention Implementation Methodology on Substance Abuse and HIV at Northwestern University (Ce-PIM).
Despite substantial NIH investment in developing eHealth HIV prevention interventions, little implementation research has examined strategies to effectively scale up these programs. The Keep It Up! 3.0 study advances our knowledge by comparing two approaches for delivering an online CDC-bestevidence HIV intervention in 44 counties. This presentation describes our county-randomized hybrid type III effectiveness–implementation trial, focusing on the pragmatic design of our sampling methodology, outcome measures, the intervention application, and recruitment/retention protocols. By emulating realworld contexts, we can understand how to not only have the greatest public health impact with but also speed up implementation of eHealth HIV intervention.
The PSMG Virtual Grand Rounds are presented live to facilitate questions and discussion. See details on registering for free PSMG membership.